Bharat Petroleum Corporation Limited

200px-bharat_petroleum_logo-svg_On 24th January 1976, the Burmah Shell Group of Companies was taken over by the Government of India to form Bharat Refineries Limited. On 1st August 1977, it was renamed Bharat Petroleum Corporation Limited. It was also the first refinery to process newly found indigenous crude (Bombay High), in the country. Following Nationalisation in 1976, Bharat Petroleum changed gears and embarked upon a rapid growth path. Turnover, profitability and financial reserves grew by leaps and bounds. Massive expansion and modernisation provided a tremendous boost to the company’s performance. The core strength of Bharat Petroleum Corporation Limited has always been the ardent pursuit of qualitative excellence for maximisation of customer satisfaction. The organisational design comprising of five customers facing SBUs, viz. Aviation, Industrial and Commercial, LPG, Lubricants and Retail and one asset based SBU, viz. Refinery, is based on the philosophy of greater customer focus.

Bharat Petroleum produces a diverse range of products, from petrochemicals and solvents to aircraft fuel and speciality lubricants and markets them through its wide network of Petrol Stations, Kerosene Dealers, LPG Distributors, Lube Shoppes, besides supplying fuel directly to hundreds of industries, and several international and domestic airlines.
BPCL is proud owner of multiple refinery units. It has Refineries in Mumbai processing about 12 MMTPA of crude oil per annum, Kochi Refinery with capacity 9.5 MMTPA, Numaligarh Refinery where BPCL is a major stake holder with 61.65% of Company’s paid up equity capital and capacity 3 MMTPA, Bina Refineries which is jointly promoted by BPCL & Oman Oil Company Ltd (OOCL) processing 6 MMTPA.

The Brand Management team at Bharat Petroleum endeavours to build and manage a strong brand image reflecting Bharat Petroleum’s core values of being ‘INCARE’, viz. INnovative, CAring and Reliable. It is considered to be a pioneer in petroleum industry with path breaking initiates like Pure for Sure Campaign, Petro Card, Fleet Card etc. Bharat Petroleum is the first Public Sector Oil Company to implement Enterprisewide Resource Planning (ERP) solutions – SAP. Bharat Petroleum is reaping the benefits of the integrated system in many areas of its operations.

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